Cultural & Traditional Values: It is very important to stick to the Nepalese tradition and culture in producing the crafts as it is the only reason why they become unique and exclusive. It also acts as one of the major marketing techniques in selling them.

Responsibility to the community and care for the environment: As much as it is important to gain profit from the business, it is equally important to be responsible to the development of the community and to take care of the environment around us.

Commitment: Serious commitment by all the staff members is needed which helps in progress of business. Everyone should be well motivated and work in enthusiasm towards the growth of the company.

Harmony: As our team consists of people coming from different caste and communities, efforts are to be made to work in harmony and as a team. Respect to each other should be maintained regardless of gender, age, disability, religion etc.

Integrity: Whether it is project goals or the costs and funds associated with them, it should be the commitment of everyone to act as ethically as possible and to exercise responsible judgment in everything we do.